Tampa, Florida May 9, 2025 (Issuewire.com) - The U.S. Army awarded latakoo top honors at the 2025 xTechLive Competition, recognizing the companys Generative Video Codec (GVC) for its potential to transform how mission-critical video is delivered and understood in the most demanding environments.
Presented during Special Operations Forces (SOF) Week in Tampa, Florida, the award comes with a cash prize and post-competition development opportunities with the Department of Defense. The competition, hosted by the Armys Assistant Secretary for Acquisition, Logistics, and Technology and the ISR Task Force, seeks to identify world-class commercial technologies that can strengthen U.S. defense capabilities.
latakoos Generative Video Codec, already turning heads across broadcast, scientific, and medical sectors, enables real-time prioritization and sharpening of live video feeds, so that users can immediately see the most important parts of a sceneeven under severely constrained bandwidth conditions.
This technology was made for environments where clarity and speed are non-negotiablecombat zones, disaster response, intelligence gathering, said Jade Kurian, President and Co-Founder of latakoo. To be recognized by the U.S. Army at SOF Week is a powerful endorsement of what weve built and what comes next.
GVC allows operators to instantly highlight areas of interest within a videowhether its a face in a crowd, a heat signature in the distance, or movement in a compromised zonewithout increasing the bandwidth footprint. Its the first codec designed for action in real-time and under real stress, which made it a standout in front of military judges looking for ready-now innovation.
Weve long believed Generative Video Codec would be essential for forward operations, said Paul Adrian, CEO and Co-Founder of latakoo. Today, the U.S. Army agreed. And were just getting started.
latakoo previously took home the 2025 National Association of Broadcasters Technology Innovation Award for the same technology and is currently engaging with top-tier broadcasters, public safety agencies, and now defense leaders on potential real-world deployments.
About latakoo
latakoo is a mission-critical cloud-based video workflow platform used by the worlds largest broadcasters and agencies. Founded by journalists and built for professionals, latakoo offers the fastest, most secure path to move video from anywhere to anywhereregardless of bandwidth or location. Headquartered in Austin, Texas, latakoo is reshaping how video is captured, shared, and understoodacross media, government, healthcare, and defense.
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